About us
Our mission
Helping knowledge driven organisations achieve sustainable success
Associations and business events are knowledge exchange platforms with the potential to shape our world.
Achieving this impact requires the collaboration of industry experts, understanding diverse viewpoints, and constructing a solid course of action.
Helping people make the right decisions, design the right programmes, and send the right messages – at the right time – is what we do.
Our values
Curiosity
We dive deep to understand dynamics within your sector and how they impact your people, organisation and business objectives.
Leadership
We dare to ask questions and believe in challenging assumptions. We want to make the difference that justifies your investment.
Speed to market
Your leaders work directly with our partners, enabling fast decisions and avoiding diluting the vision through layers of administration.
Transparency
We believe in telling the truth, even when it hurts. We would rather refuse a project than promise a fantasy.
Expertise
We build on our experience to fuse strategy with project implementation. We know it is results that matter.
Fair budgets
Our fees are based on clearly scoped, phased projects so you can evaluate progress vs investment. Our passion and dedication are included in the price, it’s the only way we work.
Our team
We gained our experience in boardrooms, on tradeshow floors, in running management service companies.
We partner with every client throughout the process, offering ongoing advice and continuously monitoring for opportunity and risk.
Partner, Events & Operations
20 years’ experience on dozens of events in more than 20 countries worldwide. Bénédicte puts her structured but caring approach, her eye for detail, and her boundless energy to work to deliver a seamless event experience for clients and participants.
From planning and site and/or virtual event platform selection, through to onsite/online production, Bénédicte ensures every organisational element is taken care of whilst never losing sight of the client’s vision or budget goals.
As a lover of nature, respecting all the components of an ecosystem, and maintaining mutually beneficial relationships are her guiding principles.
Partner, Consultancy
20+ years’ experience in management services, business events and associations. Colm ensures clients are asked the right questions.
Driving change whilst building consensus is central to his work, which usually involves developing vision into organisational structures, educational content, and communications.
Curious, and at ease with complexity, Colm combines creative spark with analytical rigour. Always seeking elegant solutions which like the best guitar riffs, appear deceptively simple until we try to replicate them.
Partner, Stakeholder Management
With over 20 years of experience in association management, events, and public affairs, Michiel Gen has built a career around connecting people, ideas, and purpose. Working closely with professional and trade associations, corporate leaders, and entrepreneurs, he ensures that content is not only relevant but also strategically aligned with business goals—facilitating meaningful connections among senior executives.
Michiel approaches his work much like he does his passion for cooking: it’s all about understanding the occasion, selecting the right ingredients, and bringing the ideal guests to the table. The result? Experiences that are impactful, purposeful, and memorable.
A regular contributor to industry publications and a frequent speaker at international conferences, Michiel shares insights on topics ranging from volunteer engagement to event design and the evolving role of associations in today’s world.
He currently serves as Immediate Past Chair of ASAE’s International Associations Advisory Council, where he continues to champion collaboration and innovation in international associations.
Senior Coordinator, Events and Communications
10+ years in events and international business communications. Doreen ensures the smooth running of our client events and helps connect professional communities.
Her role covers project and content management, as well as liaising with customers and suppliers.
Working across Europe and beyond, and fascinated by how language and culture interact, Doreen is central to creating a positive experience for our diverse client audiences.
Senior Association Coordinator
Abderrahim provides customised support to association members and chapters, working in close collaboration with headquarters staff. He has a decade of experience in membership strategy, recruitment, engagement, and management.
Abderrahim is also a specialty coffee lover and always strives to serve the perfect cup. Choosing the perfect bean, grind, extraction, cup, and of course the setting – Abderrahim takes each step with great care.
That’s how he approaches his role too – because in association coordination every process and every person matters!
Our team is a member of
Exempla Management & Consulting is registered in the EU Transparency Register.
You can find us under registration number 658927521102-20
