Helping INAA make global business personal and take personal business global
Global shifts interact with sector specific trends and individual event dynamics. This creates a complex and unique equation for each event to solve in order to grow sustainably.
Through dialogue with industry leaders, we connect the dots and identify drivers to improve strategy and positioning, educational content, audience relevance or overcome sales challenges.
The industry is booming but our event is not matching potential
We worked hard to be customer centric but don’t seethis translating into more business
We are under pressure to bring to market changes for our next edition
We paid for a market survey but can’t relate it to the event dynamics
Our conference has become formulaic and needs change without alienating the industry
We surveyed exhibitors and implemented their requests but it’s still not enough
From sales to operations, reviewing competitive events, or comparing your event to current industry status, our experience running events A to Z can be packaged to address your specific concerns.
Events can lose momentum due to continuous incremental change gradually leaving them behind, or a step change that hasn’t been factored in to your model. We go deep into event design and strategy to create vital events for today’s context that are ready to compete tomorrow.
Bring your new event concept to market, re-vitalise your core audience, attract new followers, and connect event content to your story.
We are in daily contact with industry leaders across a range of sectors. We are comfortable interviewing and discussing strategic issues with your stakeholders, analysing and compiling their insights into concise recommendations.
Alongside change from the industry or profession, your objectives also evolve. Whether driven by external or internal factors (or both), we can work through complex change management and relate to the human factors in change for customers and staff.
Technology and demographic shifts require constant updating of topics, approaches and formats to keep your event’s educational platform relevant. We also focus on the crucial link between innovation on the the exhibit floor and education, without jeopardising jeopordising indepedence.
Sustainability means successful, repeat sales. We help you map out and deliver effective commercial strategies based on decades of frontline experience.
Event deadlines are often non-negotiable. If your team is overstretched and you need reliable, expert support at a crucial time, we can plug in and get you through the crunch.