


Our Work
At Exempla we believe that associations and business events are knowledge exchange platforms with the potential to shape our world.
From December 2019 to January 2020, our Events are Like Trees campaign brought to life some of the key concepts we see today and tomorrow’s event professionals grappling with. Although the campaign was designed prior to the outbreak of the COVID-19 pandemic, we believe the core issues raised are still relevant – even if, for now at least, we look at them through a different lens.
In an uncertain world, with increasing complexity and specialism, the role Exempla seeks to play is to help event experts connect the dots in and around their events to the wider markets, sectors and communities they serve – and to ultimately make more valuable, sustainably successful events.
The campaign was widely appreciated and shared by events and association professionals, with Linkedin as the main channel. Social media activity was supplemented by print versions of the campaign imagery.
We hope you find moments of inspiration throughout the series.
If our approach appeals to you, don’t hesitate to tell us your story and let’s discuss how we can help