New services launching in 2022: rapid and impactful mini-consulting projects or intensive one-day trainings full of useful tips and take-aways. Our pre-packed offers allow us to deliver with maximum efficiency but your learning outcomes will always be personalised! Discover them here.
We are seeing a cautious return to in-person meetings. However, with cost cutting as well as sustainability considerations driving a rethink of business travel in large corporates, associations should expect lasting changes to the event landscape. Many international event organisers would be wise to prepare for lower attendance at in-person events whilst maintaining a strong online presence. Read Michiel Gen’s ESAE Knowledge Library article here.
10 Do’s and Don’ts for US-based Associations with Plans for Europe
Europe is a high potential region for many US-headquartered international associations. Successful organisations are self-aware and make the effort to adapt. From our experience, if you pay attention to these 10 Do’s and Don’ts your current and future European members will feel much more at home within your association.
Data and Cyber Security at Events – IAPCO Impact Dialogue
Bénédicte contributed to the IAPCO Impact Dialogue panel on data and cyber security in the meeting industry – all insights in the video replay: click here.
The Cost of Being Behind the Curve
Continuing uncertainty about the pandemic recovery timeline has removed any lingering doubt that associations must get their digital act together. In this article for AMI we explore what the impact is of being behind the curve digitally – looking at both operational and business model/revenue generation perspectives.
Taking the ASIS Europe Event online
Re-creating an excellent educational and knowledge sharing experience in a brand-new resilient format… Read more.
Insights from our Digital Maturity in Associations Webinar Series
Exempla’s collaboration with digital experts Belly & Brain combines expert views from association and for-profit perspectives and provides fresh insights for the association community. Discover them here.
Digital Ambition vs Digital maturity: an Alternative view on Associations
Our study about the digital maturity of associations done in collaboration with the digital and customer experience experts at Belly & Brain was summarised in this article published by Boardroom .
Michiel spoke at a thought leadership webinar organised by Professor Martin Gill on the outlook for security shows and exhibitions in 2021. Michiel explained that while serendipity is more difficult to recreate in online events, it is not impossible and requires event design, platform technology and attendee mindset to be aligned. Looking ahead at events post-pandemic, Michiel argued that the future of events is hybrid.
Increase the added value of your virtual events sponsorship package
Many online events have struggled to offer enough value to sponsors and are missing out on opportunities to raise revenues. While onsite events will return in Q3 and Q4, we foresee that online components will continue to be used to deliver event value. To help you make sure your online events work for your sponsors, we have published an e-guide to help organisers identify key focus areas that drive value. Click here to learn more.
Finding a way to cut through the noise in 2021
Colm Clarke’s latest article for AMI on why packaging content and nurturing expert contributors could help associations stand out from the crowd, why hybrid doesn’t mean what it used to mean, and questions on the value of Skeuomorphism.
Virtual, live, and in-person…impact of terminology in the online era
Hopes and Fears for Association Business Models post COVID
As we enter budget review and business planning season, Exempla Partner Colm Clarke published this article exploring some of the big questions facing association business models dealing with the double disruption of COVID-19 and faster than planned shifts to primarily digital services.
Capitalising on Content Opportunities in “International Markets”
US headquartered international associations are leaders in online learning but many still struggle to engage potential audiences outside of North America. This insights article highlights key factors in successful, relevant content initiatives.
EU is about to get more powers – Associations should pay attention
Important developments are taking place in the European Union, including fundamental precedents on mutual debt and taxation agreed at this week’s summit, as well as expected increased cooperation in the field of healthcare – read our insight article.
Selecting an Online Event Platform
An online event platform is your virtual venue – so its complexity and breadth reflect the structure of your event, just like an onsite venue would. Check out our article summarizing the essential parameters to consider when selecting your online event tools.
Dealing with Doubt – Decision Making for Associations
Our insights article was featured in the July newsletter published by our friends at SoolNua.
Read the newsletter here and our full article here.
Contributing to the ESAE Webinar about association online events
Bénédicte contributed to the “Events Going Virtual” webinar organised by ESAE and shared the floor with Sharon Ashton, EURORDIS, and Feriel Saouli, Cambre Associates, to help association professionals tackle the pivot to virtual events.
Colm contributed to the panel “Association Management Company Models in the US and Europe” at the European Association Summit in Brussels on 10 March, moderated by Bennett Napier and also including Jeanne Sheehy from Bostrom and Nele Devolder of Kellen.