We are seeing a cautious return to in-person meetings. However, with cost cutting as well as sustainability considerations driving a rethink of business travel in large corporates, associations should expect lasting changes to the event landscape. Many international event organisers would be wise to prepare for lower attendance at in-person events whilst maintaining a strong online presence. Read Michiel Gen’s ESAE Knowledge Library article here.
Designing and Delivering "To meet or not to meet... the case for and against in-person events" for ESAE.