5 Key takeaways from the European Association Summit

1. “Europe” gets a lot of criticism these days but we shouldn’t take for granted the democratic, rules based environment it provides – without which our associations can’t exist

2. Sustainability needs work NOW – pick something valuable to work on that you can measure the impact of and get started – it’s too complex to wait until you develop a fully integrated strategy (read more about getting started here: https://boardroom.global/building-a-business-case-for-esg-strategy/)

3. Innovation doesn’t have to be disruptive to be valuable (especially in small staff/limited resource associations)

4. Management can justify repeating things based on measured past performance but Leadership requires intuition and the willingness to innovate without guaranteed success

5. AI today in a nutshell: do try it, but don’t trust it!