New Partnership to Help Associations Develop Their Digital Business

Exempla and Belly & Brain

Launch Partnership to Help Associations

Develop Their Digital Business

Published on 27 January 2021

Associations need digital strategies that go far beyond video calls and online events. Even when in-person events return, the primary communication and content delivery tools will be digital. Standing out from the crowd, getting your message across (quickly) and ensuring members, delegates and sponsors have an excellent customer experience will be key.

Bridging the gap between long-term, member-centric association strategy and the relentless pace of digital change needs a new combination of skills.


Today, Exempla and Belly & Brain announce a new partnership to help associations make wise and cost-effective decisions on business models, content strategy and marketing.

The partnership combines Exempla’s expertise in association strategy and event design with Belly & Brain’s proven track record in taking businesses through digital change, in particular digital management & strategy, customer experience and digital marketing.


Exempla Partner Colm Clarke explains the background, “We have worked with Belly & Brain since 2018, receiving guidance on both Exempla’s digital presence and digital marketing for our client events. We loved how their approach mirrored ours – big picture strategic thinking paired with very focused and affordable action plans. We saw in 2020 that association professionals can adopt digital tools – but help from true digital experts rapidly accelerates the learning curve. I’m confident that together with Belly & Brain, we can help associations make smart and timely strategic decisions in this crucial period.”

Laurent Goffin, Managing Partner at Belly & Brain adds, “Working with Exempla gave us a whole new perspective on the association and B2B event world. Having followed their work on association business models and digital events through 2020, we saw the potential to join forces. Combining their insights on association strategy with our know-how on digital business brings a new type of support for association leaders who might be certain that digital is the way ahead but uncertain about the best way to move forward.”

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