Two Exempla-Led Sessions Coming Up at BIAF in Brussels (home)

Two Exempla-Led Sessions Coming Up at BIAF in Brussels

The Exempla team is looking forward to BIAF in Brussels on December 12-13. We’ll be leading two sessions on day one of the programme which has the overall theme of “Managing Change”.

Colm will present “Lord of the Rings vs Game of Thrones – Lessons for Associations, Content Strategy and Events” from 12.00-12.30 on Monday 12 December. This will provide a thought-provoking take on how these popular series can generate insights for association professionals and why improving the value of our learning experiences is so important.

It will explore: Content driven business models, their various forms and what it means for your competitive landscape; how your association community can both complement and complicate your content strategy; and how to use your own cast of characters to create better learning experiences.

Later the same afternoon, at 15.30 to 16.30, we’ll take the ideas from the presentation and use them to facilitate an interactive workshop. Working together with the participants, Colm, Bénédicte and Michiel will help the group brainstorm on: Identifying their characters and storylines; developing sessions that are learning experiences rather than presentations and panels; getting started and overcoming barriers to change.

Registration and full programme information is available at

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